Many real estate agents make the mistake of ignoring social media. This is ironic because the brand of your real estate business is you. Your social media accounts represent how you do business. They build trust, credibility, and loyalty with your potential clients. It doesn’t even matter what kind of real estate agent you are; your potential clients will either be on Facebook, Twitter, Instagram, or LinkedIn. It’s likely that your consumers will be active on all of the above!
When real estate agents include intensive social media in their marketing strategy, improved branding and trust-building typically occurs. However, most real estate agents who take advantage of social media, only optimize their LinkedIn profile. This platform can be immensely effective at generating real estate leads and sales. In fact, SunCity Advising specializes in optimizing real estate LinkedIn accounts to generate massive amounts of relevant, interested traffic.
The ideal real estate marketing strategy should include more platforms than just LinkedIn, though. Facebook, Instagram, and even Yelp are crucial to achieving digital marketing success in the real estate field. SunCity Advising has access to social content management and research tools which utilize all aspects of real estate social media to increase leads and conversions.