Dentists are in a bit of a unique position when it comes to social media. In other industries, potential customers are not aware that they need a specific product or service. In the dental industry, however, most people know they require dental care. The challenge is reminding patients to schedule appointments, and to help them overcome the anxiety associated with going to the dentist. Essentially, trust and credibility must be built between yourself and your potential patients. How is this done? Social media can help to build a strong relationship with patients. Showcase the importance of receiving dental care, or highlight what is going on in the office. There are many social media options that can be utilized by dentists, on many platforms. SunCity Advising helps dentists create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for dentists in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.