In the field of dentistry, dentist-patient relationships are of the utmost importance. Most dental practitioners merely send friendly appointment reminders as well as occasional birthday wishes. Now, in 2019, these tactics are not enough to be successful in dental marketing. Obtaining new patients and retaining current patients is now harder than ever, as customers become more informed and competition increases. Dentists must take advantage of social media, as the majority of patients engage with social media on a daily basis. Potential patients expect their personal service businesses to have a social media presence, and they take this credibility factor into account when choosing between dentists. Local search engine optimization is crucial for dentists, as location is the #1 determining factor potential patients take into account. If you are based in San Diego, then ranking for the search term “San Diego dentist” is essential to bringing in organic clients online.
SEO Strategies for Dentists
Local search engine optimization can make or break your dental business. When individuals look for a new dentist, their number one determining factor is location. Dental patients want to go to a clinic that is nearby and convenient to get to. However, if a credible-looking competitor is farther away from you but ranks a few positions higher on Google, that patient will likely choose your competitor. Ranking high on search engines such as Google is important to dentists for multiple reasons. A solid SEO system will direct relevant traffic to your website, without directly costing money-just time. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your dentistry reach across its most relevant digital platforms. Dentist marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Dentists?
Paid ads are a prime tool for dentists. SunCity Advising offers many options regarding paid digital ads for dentists. As a dentist, you likely are familiar with how much your patients are worth. By calculating your closing and conversion rates, you can figure out how effective paid advertising campaigns need to be in order to maintain a positive marketing ROI. The great thing about investing in paid dentist ads is that once a potential lead is converted to a patient, that individual will likely be around for a long time, effectively paying back the ad spend and more. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your dental business achieve an increased marketing ROI.
Dentists Should Use… Social Media?
Dentists are in a bit of a unique position when it comes to social media. In other industries, potential customers are not aware that they need a specific product or service. In the dental industry, however, most people know they require dental care. The challenge is reminding patients to schedule appointments, and to help them overcome the anxiety associated with going to the dentist. Essentially, trust and credibility must be built between yourself and your potential patients. How is this done? Social media can help to build a strong relationship with patients. Showcase the importance of receiving dental care, or highlight what is going on in the office. There are many social media options that can be utilized by dentists, on many platforms. SunCity Advising helps dentists create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for dentists in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Dentists
It is vital to design your dental website in a user-friendly manner. People take considerable time when searching for a new dentist, and if your website is flawed, potential patients will notice and choose a competitor. One of the biggest problems dental websites have is low page speed. Images tend to be uncompressed, and hosting sites are typically unreliable. SunCity Advising provides two main options for dentist web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to dentists in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your dental business requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Dentists
Dental content should involve creating useful blog posts and videos that answer questions that patients could potentially have. This serves two purposes. It informs people with legitimate questions which build credibility and trust, and it helps boost SEO by appealing to Google or other search engine’s algorithms. Search engines love the continuous production of content, and the dental industry has yet to fully take advantage of this. SunCity Advising has served the dental field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of dentist content creation. SunCity has created hundreds of blog posts, press releases, and videos for dentists. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Dentists
Lead generation is one of the most important yet difficult elements of dental digital marketing. Email marketing can be a useful way of reminding patients of upcoming appointments. Phone-calls and texts have been the “traditional” way of doing this, but email is a much more time-efficient method. Many new dental patients are acquired through friend and family referrals. There are various digital schemes that can multiply referral effectiveness. SunCity Advising takes a creative, client-by-client approach to lead generation for dentists. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual dental clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your dental practice create a sales-oriented funnel.
Do you need Dental marketing help?
SunCity Advising’s success with dental marketing speaks for itself. Whether you are a small scale dentist or part of a larger practice, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.