The relationship between accounting and marketing is evolving. Business and accountant partnerships used to last for years and years once deals were finalized. Nowadays, it is much easier for businesses to “shop around” and pivot from accountant to accountant. With an increasingly open market comes an opportunity for marketing-aware firms to take advantage. The most important areas of digital marketing to accountants and accounting firms, are client referrals, web design, social media, SEO, and email marketing. Accounting lead generation strategy can make or break an accounting practice nowadays. SunCity advising has helped numerous accountants grow their client-base, lead list, and overall online presence.
SEO Strategies for Accountants
Accounting leads can be harder to come by than in other industries. This is why accounting search engine optimization is so important. Proper SEO practices will help your firm and client base grow through relevant traffic visiting your website. When individuals search for accounting firm services, they typically click on one of the top 4 search results. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your accounting reach across its most relevant digital platforms. Accountant marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Accountants?
Paid digital ads can help your accounting firm show up as the number one search result in Google. This can be costly, however. It is wise to delve into your accounting niche and target the less expensive keywords that are still relevant to your service offerings. The great thing about PPC for accountants is that you can use it to appeal to potential clients exactly when they are looking for accounting services. The most common paid digital ad platform for accountants is Google AdWords. Facebook and LinkedIn ads can be utilized as well and can provide much more affordable ad spend. SunCity Advising offers many options regarding paid digital ads for accounting firms. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your accounting practice achieve an increased marketing ROI.
Accountants Should Use… Social Media?
Social media is rarely considered a useful marketing tool by most accountants. This was true 10 years ago. In 2019, the most successful accountants take advantage of social media platforms such as Facebook, Twitter, Google Plus, and even Pinterest, to attract new leads and conversions. For example, we helped a client become successful on Pinterest by posting about interesting office furniture, making connections from the furniture to overall business efficiency, and finally creating content about whether or not this office furniture is tax-deductible. In accounting social media, the sky is truly the limit. SunCity Advising helps accountants create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for accountants in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Accountants
You could take advantage of every accounting digital marketing strategy out there, but if you don’t have a proper website designed, then it is all for nothing. Your accounting firm’s website affects compatibility, usability, and overarching branding. Calls to action are one of the most vital, yet extremely difficult aspects of web design to implement on your accounting site. Luckily, SunCity Advising has experience in creating calls to action that deliver results, while not compromising pagespeed. SunCity Advising provides two main options for accounting web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to accountants in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your accounting firm requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Accountants
Content creation is another area of digital marketing that often goes under the radar. Effective content does multiple things for accountants. It brands your firm, it helps rank your website in search engines, it builds credibility and trust, and more! It is never a bad idea to have a “News” section on your accounting website. Here you can place excerpts discussing accounting news, best practices, or whatever you think potential clients are searching for. SunCity Advising has served the accounting field in content creation for a long time. We do the time-intensive keyword research with the purpose of finding the most relevant and volume-oriented topics to create content about. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of accounting content creation. SunCity has created hundreds of blog posts, press releases, and videos for accountants. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Accountants
As the majority of accountants know, long-term clients can make or break a firm. The best way to acquire these long-term leads is to obtain a mass amount of qualified leads. One way accountants can obtain leads is by providing value to potential clients. This can be done through creating helpful content, sending newsletters with relevant information, and responding to individuals with accounting-related questions. Email marketing is huge for accountants, as leads can be grouped into “hot” and “cold” categories, and then served with corresponding nurturing emails. SunCity Advising takes a creative, client-by-client approach to lead generation for accountants. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual accounting clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your accounting firm create a sales-oriented funnel.
Do you need accounting marketing help?
SunCity Advising’s success with accounting marketing speaks for itself. Whether you are a small scale accountant or part of a large firm, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.
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