Search Engine Marketing | Online Advertising

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing includes paid advertising that occurs online. Most people think of google adwords when they are considering spending money to get their website seen by potential customers. However, there are many different avenues to take when it comes to paying for your business to be seen online. Even within google AdWords there are many types of ads to consider. And, the optimization that goes into the ads are quite detailed if done properly.

Things we focus on:

  1. Ad platforms
  2. Ad text
  3. Ad images
  4. Webpage content
  5. Web links
  6. Click-through rates
  7. Cost-per-click
  8. Conversion rates
  9. Attributions
  10. Quality scores
  11. Extensions

There is much more to discuss when it comes to paying for ads. For example, should you make ads for facebook, linkedin, google? Or maybe all of them?

Request more information on search engine marketing.