Lead generation is the critical juncture between obtained visibility and persuasion of users to deepen their interest in your product or service. In order to move from a user to a lead, there must be some call-to-action that records the user’s information in some way for continued communication.
Once that information is gathered, it is absolutely vital to properly nurture those leads to keep them engaged without turning them off with unwanted information or unreasonable contact strategies. Proper use of technology and resources is critical to successful lead generation and nurturing.
“After a decade of referrals only, they set us up for receiving new leads and now we get a couple every week.”
-Ghobad Heidari, Small Business Owner in San Diego, CA