Of Marketers Admit It’s Their Top Challenge
Lead generation is the critical juncture between obtained visibility and persuasion of users to deepen their interest in your product or service. In order to move from a user to a lead, there must be some call-to-action that records the user’s information in some way for continued communication.
Once that information is gathered, it is absolutely vital to properly nurture those leads to keep them engaged without turning them off with unwanted information or unreasonable contact strategies. Proper use of technology and resources is critical to successful lead generation and nurturing.
“After a decade of referrals only, they set us up for receiving new leads and now we get a couple every week.”
-Ghobad Heidari, Small Business Owner in San Diego, CA
Our San Diego lead generation team are experts in the latest technology applications that can greatly facilitate the lead generation and conversion cycle. We develop interesting content that ranks highly in google searches capture the leads on your website by embedding forms or chat bots. Newsletter development, email and phone campaigns provide further value and track click-data. Further lead nurturing results in inbound contact and direct sales.