How to Create Your Brand Story

Every story has a beginning, a middle, and an end, so too should your brand story.

Beginning:

Identify the Problem. Conflict is a key element of telling compelling stories that will inspire people to empathize with your brand. And often a problem you encountered is one that your customers or clients have experienced as well. It allows the message to resonate in the customers’ minds. In this section, the problem that is to be solved must be clearly outlined.

Middle:

Solution. Describe how you solved the stated problem. This gives your audience an emotional payoff. 

End:

Success. Get excited about the success that was produced. Never leave it up to others to figure out how your business can change their life. Tell them. Make it clear why your product or service will greatly improve and make their life better.

For a brand story to be successful, you should:

Keep it simple. This is because complexity can erode trust while simplicity inspires it. Your brand story must therefore be conceptually straightforward.

Make your story relatable – this creates loyalty. You can achieve this by sharing a relatable journey. The most relatable brand stories address the struggles and wins that occur during the journey. 

Be Authentic– Do not be afraid to speak to the failures encountered by the brand in the business world. Remember, people do not relate to perfection. They relate to the emotional journey of experiencing adversity, struggling through it, and, ultimately, overcoming it. The more honest and authentic you are, the more people will respect you and relate to your brand.

Additionally, the brand story must be driven through personality. People trust other people, so your story should be personality-driven. This provides someone real for customers to trust.

Successful brand stories must include all elements of a story in a creative and compelling way, otherwise, your brand will not make a positive impact on your target audience. Importantly, your message will be lost and no one will remember what product or service you are offering. You are therefore encouraged to utilize professional services that are able to tell your stories in the most creative ways. At SunCity Advising, we will be happy to help you in this regard. We have constantly been rated as one of the top digital marketing agencies in San Diego. Our mission is to help our clients discover hidden opportunities and unlock their full growth potential by creating strategies that drive results. Be sure to check out our website if you require additional information.

Branding is often overlooked by small and medium-sized businesses. Growing a business without a brand story can be detrimental to customer loyalty. Now is the time to shape your brand’s history, and present it in a favorable fashion to your stakeholders. If you need help creating an effective brand story, contact SunCity Advising for a free consultation.