As government agencies increase their efforts to adopt new technology, marketing exertion is growing as well. A large part of government marketing is researching to learn about what citizens want, or how they feel. Once this information is generated, the next step depends on your government agency’s goals. SunCity Advising has helped government agencies achieve goals in the areas of brand awareness, recruitment services, and constituent outreach. Political campaigns are another area of focus when it comes to government marketing. SunCity takes advantage of data-driven methods to identify specific audiences and target them in the most effective method possible for the benefit of your government agency.
SEO Strategies for Government Agencies
Government agencies automatically receive a huge boost to search engine optimization just by having a verified website. The “.gov” URL ending helps government websites rank highly on search engines. However, this is not enough to be succesful in SEO. Government agencies should structure their websites so that internal linking and external backlinks work together to provide the highest possible search engine rankings. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your government reach across its most relevant digital platforms. Government agency marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Government Agencies Should Use… Social Media?
Government social media accomlishes three primary goals. If done correctly, it educates people, it creates engagement, and it provides real-time updates on issues that matter. Social media has only recently been utilized by law enforcement groups in order update citizens on crimes and other related situations in their local areas. Social media has even helped people identify suspects of crimes, and stolen vehicles. Whether your government agency involves law enforcement or education, social media is an asset too valuable to ignore. SunCity Advising helps government agencies create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for government agencies in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Government Agencies
Unfortunately, government agencies tend to be some of the most poorly designed out of all industries. Because of this however, you have an opportunity to make your agency stand out by putting considerable effort into web design. Your website should be built so it is easy to navigate for people unfamiliar with the internet. This allows your government agency to effectively cater to all types of citizens. SunCity Advising provides two main options for government agency web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to government agencies in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your government agency requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Government Agencies
Content creation is vital for government agencies. By providing useful content, whether it be blog posts or videos, you can let the public know more about what you do and how you can help them. You can include calls to action within this content as well. SunCity Advising has served government agencies in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of government content creation. SunCity has created hundreds of blog posts, press releases, and videos for government agencies. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Do you need government marketing help?
SunCity Advising’s success with government marketing speaks for itself. Whether you are a small scale agency or part of a large organization, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.