If you have a specific jewerly niche that you are targeting, it is important to use keywords that your prospective customers will be searching for. Three things to look out for when undertaking jewelry keyword research are traffic, competition, and relevancy.
Creating useful content on a steady basis is vital to ranking highly on search engines. Ensure that it’s relevant to prospective clients. New content should also have synergy with your keyword strategy. Current content should be optimized using existing SEO tactics. Individuals looking to purchase jewelry generally value a user-friendly website experience. An aesthetically pleasing website design is critically important in the jewelry industry. Keep this in mind as you optimize the “flow” of your site and sales funnel.
Attaining backlinks is crucial for ranking well, especially in the jewelry industry. These links need to be from websites that rate highly in quality, authority, and trust. Legitimate jewelers have backlinks from a diverse group of websites, while still remaining relevant to their specific niche or specialty.
The number of jeweler locations plays a factor in determining how to structure local SEO efforts. SunCity Advising has helped numerous jewelers optimize their websites, boost leads, and increase marketing ROI.