In marketing, email campaigns take one of two main forms: informational or transactional. Informational emails consist of co-marketing, drip campaigns, newsletters and other content that provides information based on products, market trends or social trends while transactional emails focus on confirming purchases or registrations.
Effectively using email to communicate with customers is important to maintaining communication and understanding user needs. Subscription increases or decreases are often leading indicators of trends in purchases and therefore consistent content generation is crucial to tracking these changes.
What are your email campaigns telling your customers?