Justine Rapp is a Digital Marketing & Social Media professor at the University of San Diego, teaching courses at the undergraduate, MBA, and honors level. She believes that digital marketing should have all encompassing focus, integrating elements of branding, strategy, and tactical digital behaviors. She brings to the team an expertise in searching engine optimization, paid digital media, website design, and social media, as evidenced through her work with numerous nonprofits and small businesses in the San Diego area. Justine is also an avid researcher, focusing broadly on issues relating to consumer welfare. She has published her work in journals such as the Journal of Consumer Research, the Journal of Advertising, and the Journal of Public Policy & Marketing. Justine received her PhD in Marketing from the University of Nebraska – Lincoln and both her MBA (emphasis in Marketing) and Bachelors of Science in Business Administration (major in Marketing) from the Villanova School of Business.