i2i Optimization is SunCity Advising’s approach to successful outcomes. Simply put, it consists of 3 steps:
- Develop appropriate Inputs.
- Inputs to Information.
- Information to Insight.
- Insight to Implementation.
Then, the process starts over and the cycle continues to ensure that accurate data is used to make the most beneficial business decisions. We use this approach for simple things like keyword research and also on major projects that may consist of reviewing the entire marketing and sales funnel.