If you are looking for ways to increase your outreach efforts or launch a public relations initiative, a press release can be a great low-cost marketing tool to:
A press release and press kit can put your business on the map and establish opportunities to add new customers. Below, we’ve laid out our press release format, with a press release example, and a press kit checklist to efficiently get your business information to customers, bloggers, and reporters. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.
Other Benefits:
Press Release Formatting
FOR IMMEDIATE RELEASE (at the top)
News From (insert your company name)
Date (day the press release sending out)
Contact Information (including full name, phone number, and email)
Headline (company name + one short descriptive line)
Subhead (company name + longer one line description)
[City from where the press release is coming from]- Write 3 sentences about main news and points of your press release including specific keywords and phrases aligned with your entire press release. This section should be clear and concise to capture readership and get the point across.
Include the who, what, when, where, and why of your event or announcement in the second paragraph. If a potential client or reporter is reading the press release, they should find all the details in the first two paragraphs for what they need to know. If you have a quote or accolades to share with your audience, put it here.
The third paragraph is where you can add all the details, history, background, stats, or stories to further convince potential clients why they should care about your business and become clients. This is your call to action that should capture the intended audience (media sources, business partners, potential customers)
We’ve written a SunCity Advising press release for Cision – A high end press release distributor.
SunCity Advising, San Diego digital marketing and SEO firm, has been recognized by the University of San Diego School of Business Administration for their involvement with the alumni community and the graduate business program. USD has presented SunCity Advising with the Alumni Business Award for 2018 in recognition for their continued success in the San Diego business environment and their student engagement during the last year.
“The School of Business is excited to recognize Ivan Reed and the team at SunCity Advising for their accomplishments as a small business and for their continued support of our students. SunCity Advising has consistently provided marketing and business consulting value to the USD family as well as the greater San Diego business community.” -James Silcox, Sr. Director, University of San Diego School of Business
The rigorous academic curriculum and extensive alumni network of USD has enabled many SunCity Advising staff members to develop the skills, connections and tools required to provide exceptional value for their clients. SunCity Advising is always striving for growth and adaptation within the digital marketing industry, leveraging innovative SEO tools and proprietary methodologies to help their clients develop a sophisticated digital presence.
Founded in 2011, SunCity Advising is a small and medium-sized business (SMB) oriented marketing firm committed to strategic planning, quality asset production and data-driven analytics. We set out as a start-up consulting firm from the USD MBA program assisting businesses with business plans, pitch decks and growth strategies. We quickly realized that many of our clients were in desperate need of marketing and SEO services in various highly competitive industries and markets.
From there, we developed a strategy to help the SMB community grow by developing a hands-on management approach to marketing and sales channel development in the Southern California region. We found that while many clients understood SEO and digital marketing, they did not have the tools or capabilities to derive any ROI or marketing assets from their marketing efforts. Acquiring quality tangible marketing assets require SEO industry expertise and a team dedicated to community outreach, research, and content output.
SunCity Advising is excited to remain very active with the University of San Diego community through guest lectures, student organizations and the hiring of top business students in marketing and finance. Our team of USD MBA graduates and current business students highlights our commitment to data-driven SEO strategy and forward-thinking marketing initiatives. We are a retention-based firm, obsessed with quality, data-driven results, and continuous service improvement. Find out why we’ve never lost a client!
If you have done your SEO planning and implementation right, you should start to see irrelevant keywords drop off and relevant keywords start to gain traction. If you are using Google Search Console, this will look like an S curve with a generally upward trending slope.
The number of relevant keywords ranking will depend on the amount of work you did in the implementation stage as well as your product catalog or services offered i.e. the volume of your website. Additional factors that affect these keyword rankings are search volume, competition (keyword difficulty) and the strength of your website. Google will reward a site for strong back-links, overall domain authority and a strong technical health score, so it is important to spend time improving your site speed and your domain strategy.
Once you have your press release written, all you have to do is send it to a paid press release distribution online:
Now that you have your press release ready to send and your distribution partner selected, it’s time to schedule your press release. What’s the best time and day to send out that shiny new press release?
*Note* It is important to consider the timezone of your location and your recipients. Many distribution partners have automated scheduling tools to make sure you’ve selected the best time to send a press release.
Press Kit Checklist
A press kit compiles your company information for media use in a tidy package. The contents of your press kit will vary depending on the PR you are trying to promote and the channels you are choosing to distribute through.
What is included in a press kit:
When the press or blogger find your press kit and decided to write about your company they provide publicity, content and high authority backlinks to your website. This can increase your visibility, increase traffic to your website, improve your site authority and connect your business with new customers. A press kit provides journalists and bloggers with carefully curated information and photos about your business – saving them time. A well thought out press kit improves your chances for a media feature because it has it all of the necessary business information provided.
One of the key outreach services we offer at includes the creation of a press kit to help our client generate business and improve their google ranking. We have access to the tools required for keyword research and formatting as well as discounted press release rates that we happily pass along to our clients.
Ivan Reed is the CEO of SunCity Advising. His client portfolio includes successful partnerships with startups, small businesses, medium-sized firms & large corporations. SunCity Advising specializes in developing high performing websites, including services in SEO, paid media advertising, social media, email marketing and other digital marketing solutions.
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