Digital Advertising

Digital Advertising can be a tough business – but these articles should make it a little easier to navigate some of the intricacies of the industry. Learn things like how much to spend, where to spend, when to spend, and how to integrate your advertising with your overall brand messaging.

Press Kit
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How to Write a Press Release

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

YouTube Channel
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How to Create a YouTube Channel

Does your business need a YouTube channel? Here’s an easy guide to creating a youtube channel for your business or personal account. Only 9% of small business are using YouTube to effectively market themselves. Get a leg-up on your competition through video content.

Google Ranking
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Local SEO: 5 Tips to Boost Your Google Ranking

Local SEO: How Google Ranking Determines “Near Me” Searches. How to Succeed at doing Local SEO and Google Ranking. Learn how to do local SEO with or without a storefront & why location-based SEO is important for your business. Understand the Google algorithm for local search engine optimization.

Digital Marketing Trends

Digital Marketing Trends: Is Your Strategy Adapting?

Substantial digital marketing news from both Google and Facebook indicate that 2018 will be an important year for businesses to realign their marketing strategies. Emerging channels such as WhatsApp Business provide exciting new opportunities for businesses to connect with their target markets.

Facebook WhatsApp

Advertising with Facebook WhatsApp for Business

Digital advertising trends are constantly evolving and repositioning. Stay up-to-date on shifting platforms and how to target your businesses channel advertising optimally. Facebook’s acquisition of WhatsApp is expected to make a major impact in the sector.

Paid Digital Advertising Trends 2018

Paid Digital Advertising Trends

Maximized reach + elevate brand awareness + increase top-line. This is a simple three-step process for search engine marketing (SEM) and is one of the most popular and suggested ways of implementing a strategy based on paid digital advertising trends.