Entries by Daniel Barry

What is E-A-T SEO?

Here comes another SEO acronymn: E-A-T. What does E-A-T stand for? Expertise, Authority and Trustworthiness. These are critical SEO metrics and Google is now focusing on for every indexed website. Here’s how you can get your website E-A-T SEO ready.

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Why Measure Website Click Through Rate

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.

Google vs. Bing: How to Optimize Your Site

Google’s 74.5% control of the world’s search engine market is huge, but Bing is still immensely influential, averaging between 5-10% of market share. In the United States, Bing and Yahoo actually hold approximately 30% of the search engine market.

SEO Best Practices: Long-Term SEO Strategy

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

SEO Best Practices: Tactical SEO Approaches

The second entry in our Long-Term SEO strategy series is focused on the Implementation Phase of SEO, including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.